- Smaller teams will get more done.
- Example: Run a high-quality targeted personalized outreach campaign needed lots of research, this can be done by assistants going forward.
- See indie makers.
- This means smaller teams can do what only bigger teams could do before.
- This shift is similar to how the returns of violence changed with the invention of the firearm (unskilled people could fight, army size mattered more, costs off war went through the roof).