“Jobs to be Done” (JTBD) theory that suggests users “hire” products to perform a specific “job” or meet a need for them.
It provides an evaluation criterion for design decisions behind a product or service. Thus it sets you up to come up with good explanations because every argument in there can be connected back to the JBTD Theory. Good Explanations are hard to vary
How does this element connect to the job to be done?
Such theories serve as Axioms in our explanations around good design.
For example, a user might “hire” a platform like Instagram to share their
life’s moments visually, or use LinkedIn to network professionally.
Let’s look at it in the context of social media apps:
Identify the Job:
Understand what tasks or needs your users are trying to fulfill using
your social media platform. This could be accomplished through user
feedback, surveys, or studying user behavior and interactions.
Define the Job:
Clearly state the job in a way that captures its essence. Instead of
saying “post a status”, say “connect with friends by sharing life
updates”.
Design for the Job: Consider the functional aspects of the job, as well as the emotional and social context for the user.