- The more I care about something, the less I tolerate the possibility of changing incentives of someone with power over the things supply chain
- Example: Companies need to own the cloud foundation platform/control plane/internal developer platform.
- Example:
- Companies need to own the cloud foundation platform/control plane/internal (developer) platform so that switching costs/introduction of new platform offerings stay at a reasonable level.
- Email clients allow you to decide if you want to see images/custom fonts/…
- Being able to choose the timeline algorithm for discovering content in social networks allows you to decide if you want to be exposed to enraging content or educational content.
- Example: Email clients